Mackenzie Waterfield

“Digital distortion is happening more than ever, and tools once only available to professionals can now be accessed by young girls at the touch of a button without regulation,” says Alessandro Manfredi, executive vice president of Dove.  According to Manfredi, there has been intensifying pressure on young people to “edit and distort” their appearance to reflect an unachievable ideal. 

The Dove brand launched its ‘Reverse Selfie’ Advertisement Campaign that sparked a public conversation about social media and beauty standards in April 2021 as a part of a self-esteem project that has spanned two decades….

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