The Representation of People Living With Disabilities Matters

Jaymie Bianca is the Boston fellow for IGNITE, America’s largest and most diverse organization for young women’s political leadership.

Sofía Jirau

Picture a Victoria’s Secret model. I can imagine the way that person looks in your mind. The brand perpetuated and made ubiquitous unattainable and unhealthy beauty standards for years. They were so out of touch with the average woman that the company declared bankruptcy and closed 300 stores in two years in recent years.

Now they’re back, and they’re all about diversity and inclusivity. The new chief executive, Martin Waters, has said that the brand wants to become the “world’s leading advocate for women.” Part of that work is introducing a new campaign featuring Sofía Jirau, a 24-year-old model from Puerto Rico who lives with Down syndrome.

Some might see the ad as a cynical ploy to override a bad reputation. And maybe it is. But it’s also a cause for celebration.

Representation for people with disabilities like Sofía matters. Sofía’s success encourages all of us to redefine what’s possible. A woman with Down syndrome can be a Victoria’s Secret model! If we can change the image that appears when we picture a Victoria’s Secret model, what else can we change about our biases?

To read more visit: Women’s Media Center


Share on facebook
Share on twitter
Share on linkedin
Equality Talks Podcast Cover

New Podcast Alert: Equality Talks!

Today, the ERA Coalition/Fund for Women’s Equality media hub, Equal Voices, announces the launch of the premiere episode of the podcast Equality Talks. Together with 290 partner organizations representing over

blog post title above a depiction of different females with a variety of disabilities

A New Disabled South

Diagnosed with Cerebral Palsy at a year old, I have lived with a disability my entire life. But that’s not what compelled me to become an activist. What politicized me

blog post title and a depiction of a tampon below

My Period Story Will Change Perceptions

By Regina Afanwi Young In honor of World Menstrual Hygiene Day, Regina Afanwi Young shares how we can break taboos around menstruation and support girls with the resources they need.

Help Us Make This Happen

Donate to FFWE

Your contribution will help us to implement laws ensuring sex equality across the country!

Leave a comment

Your email address will not be published. Required fields are marked *